The Riviera Maya Jazz festival. The Riviera Maya does have some museums. Not sure what he's talking about. But, the Jazz festival is a big deal!

What the Riviera Maya Jazz Festival is like in Playa Del Carmen Mexico
The annual Riviera Maya Jazz Festival in Playa Del Carmen has been going strong since 2003. Playa Del Carmen does not have museums but there is a lot of culture here and events like this one that bring great talent to the area.
http://everythingplayadelcarmen.com
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Playa del Carmen Event Calendar

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